As of Wednesday,Prince HarryandMeghan Markle had unfollowed several royal accounts, including Kensington Royal (Prince William and Kate Middleton), Clarence House (Prince Charles and Camilla), Prince Andrew Princess Eugenie and even The Royal Family (the Queen and other members of the family).
As Harry and Meghan explained in a lengthy post, the move was strategic, meant to highlight Mental Health Awareness Month. “To pay tribute to all of the incredible work people across the globe are doing in this space, we are hoping to shine a light on several Instagram accounts that promote mental well-being, mental fitness, body positivity, self-care, and the importance of human connection — to not just hear each other, but to listen,” they wrote.
The pair’s following list shrunk from 23 to just 16. Accounts the parents-to-be are following include Heads Together, which is the royals’ mental health initiative, as well as Lady Gaga’s Born This Way Foundation and Oprah Winfrey’s SuperSoul Sunday talk show. Each month, Meghan and Harry will change the accounts they follow to draw attention to a different theme or cause.
Meghan and Harryunveiled their Instagram accountlast month and quicklyset a record for the social media platform. Just five hours and 45 minutes after their account went live, @SussexRoyal had already amassed 1 million followers, a milestone that Guinness World Records said was reached in record time.
Fans have speculated that Markle, who deleted her personal Instagram after her engagement to Harry, is behind most of Sussex Royal’s page. Find out why in the video below.