10 Fitness and Makeup Instagram Accounts You Need To Follow – Top Wellness and Beauty Influences
We hit ‘follow’ on a wave of first-generation makeup, hair, fitness and wellness influencers a while ago, but there’s a new crop of powerful names adding their voices to the digital beauty landscape, one Instagram post at a time. Read and follow.
If you love @deepica, follow The Brown Beauty Queen—Arshia Moorjani (@arshiamoorjani)
Like Deepica Mutyala, Moorjani is an Indian American who creates YouTube and Instagram content skewed towards brown women. Expect lots of dramatic eye looks, some bold lips, and the swish and flick of a beautifully maintained mane of desi hair. Like Mutyala, some of Moorjani’s looks subscribe to the more-is-more school of makeup, but don’t be alienated if that’s not your aesthetic. Take tips on colours that work for Indian skin, shade pairing and beauty inspo for gorgeous Indian skintones.
If you love @emilywweiss, follow Your Beauty BFF— Alessandra Steinherr (@alexsteinherr)
They’re both Condé Nast alumni with covetable complexions who went on to launch beauty brands. Weiss’s Glossier reached critical mass and exploded all over the beauty world a few years ago, while Steinherr, the former beauty director of Glamour UK, just launched a serious 20-piece skincare collection in partnership with Primark. We’ve been fangirls of Alex for years because of how she delights in beauty geekdom, as well as her recurring Instagram hashtags #AskAlex, in which she troubleshoots her followers’ beauty questions, and #SundayFacial, which gives a weekly peek into her day of turbocharged skincare.
If you love @patrickstarrr, follow The Cool Girl’s Artist— Katie Jane Hughes (@katiejanehughes)
This comparison sounds completely wackadoodle but bear with us. Think of makeup artist Katie Jane Hughes as the creator of wearable versions of Starrr’s over-the-top looks. Hughes creates Instagram Lives and tutorials of her daily makeup, which feature gorgeously glowing, dewy skin enhanced with strategically placed pops of colour in combinations that should be outrageous but are extremely wearable. So, like Starrr, you might get purple, green and terracotta in the same eye look but in the most elevated, modern way that will make you break out your neglected 48-shade eyeshadow palette.
If you love @hairbysammcknight, follow The Hair Whisperer— Yannick d’Is (@yannickdis)
Millennials looking at Yannick d’Is’s Instagram following will mistakenly classify the hairstylist as a newbie. Rookie mistake. D’Is has had 30 years of experience working with the biggest photographers, stylists, designers and models who exist and is one of the hairstyling greats who creates breathtaking sculptures out of hair. Like the legendary hairstylist Sam McKnight, d’Is treats hair like fabric; sometimes it falls smoothly and ripples like silk, at others it’s shellacked to resemble patent leather, or the nubby texture of pure cotton. His feed is hair inspiration and high art at the same time.
If you love @drjoshaxe, follow The Good Doctor— Dr Mark Hyman (@drmarkhyman)
Healthy eating is a minefield, and you can’t help but feel you’re navigating this fraught landscape with no combat gear. One day carbs are deemed the devil, while the next potatoes are labelled nutritional powerhouses—the mixed messages are everywhere. Dr Hyman uses his online influence to educate followers to eat better and be more equipped to understand how food affects every function of our body. His painstakingly detailed and informative posts go a long way towards proving that food indeed is medicine.
If you love @patmcgrathreal, follow The Pasha of the Power Lip— Vlada Haggerty (@vladamua)
There are artists whose makeup transcends the humdrum everyday realm and convert it into high fantasy. Pat McGrath will be remembered as the greatest makeup artist of our generation, and if she had a millennial counterpart it would be Haggerty. Don’t go to her Instagram for tutorials please; it’s not that kind of establishment. Haggerty specialises in lips, and uses crystals, sequins and paillettes to convert a scant amount of facial real estate into modern art. Add her fantastical looks to the moodboard titled, ‘When I rule an enchanted kingdom’.
If you love @jenatkinhair follow The Mane Force—Kristin Ess (@kristin_ess)
We started by obsessing after her blog, The Beauty Department, and its transformative yet crazy-simple tutorials. Then, we moved on to obsessing over her line of hair care and styling products (hello, Beach Wave Spray, xoxo). Currently, our obsession level is peak, because Ess has launched a new line of hot hair tools, including a special one to tame baby hairs(!). The best part is that her Insta is always overflowing with fantastic how-tos, hair tips and inspiration. PS: She posts about her adorable dogs as well. You’re welcome.
If you love @kayla_itsines, follow The Master of Muscle Memory—Kira Stokes (@kirastokesfit)
Stokes uses her Instagram to show how she got that defined body. Her instructive clips make the moves simple to understand, if not easy to follow. We love that Stokes uses her platform to empower women to be physically stronger. You’re probably not going to craft a body like hers, but her tips can help you build some serious core strength.
If you love @makeupbymario, follow The Godmother of the Halogen Highlight— Nam Vo (@namvo)
You know Mario Dedivanovic, Kim Kardashian’s MUA, aka the contour guy? We’ve found his antithesis, the highlight to his shadow. Makeup artist Nam Vo is Instagram’s current glow queen, her feed a paean to the allure of highlighter. She sweeps fluffy brushes across poreless model faces, leaving behind a comet tail of light. Never before have cream, pressed and powder highlighters been used to such devastating effect.
If you love @goop, follow The Earth Mother— Lee Tilghman (@leefromamerica)
With their unicorn lattes and Buddha bowls, wellness influencers have lately become prime meme fodder. But with most of us unhappy with our lifestyle choices, they offer a glimpse into what could be if we had unlimited time to eat the rainbow. Tilghman does post recipes for clay masks and avocado toast, but there’s a disarming realness when she shares modern lifestyle issues as varied as body checking, loneliness and even past addictive behaviours. Also, the recipes are legit.
Now Playing: Faye D’Souza at the Vogue Women Of The Year Awards 2018
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